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Augmented Reality( AR ) solutions are video software solutions in which the perception of the real world is enhanced by computer generated images. They can easily bridge the gap between reality and computer generations to appeal to our senses better. It plays a vast role in various industries as a great marketing and sales tool. The use of Augmented Reality can be brought up a notch by using advanced technology to make it interactive and digitally manipulative. Industries make use of the advantages of AR technologies to:
AR creates the perfect controlled environment for surgeons to practice their skills on. This reduces the overall risk and also help them practice efficiently. That’s not all, if the physicians need to compare multiple reports in a single alignment, AR can do that by using it along with the MRI and X-ray systems.
Long gone are the days where you need to pour over a time consuming blueprint. Enact a 3D blueprint over your construction site to easily refer and plan your operations. Even architects and interior designers can easily portray their designs in augmented formats to relate better with their clients.
The retail industry is where augmented reality plays the maximum role in customer engagement factor. Retail store owners can put up scavenger hunts and hidden discounts that is only displayed through AR. The opportunity in the retail and eCommerce industry is plenty as it improves customer engagement rate and thereby, their loyalty.
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